META & GOOGLE ADS

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Meta + Google Ads: Precision Targeting That Converts.

? 1. Audience & Market Research

Meta: We build Custom Audiences using first-party data (website visitors, email lists) and Lookalike Audiences to scale reach.
Google: We conduct in-depth keyword research and competitor analysis—covering broad, exact, and negative keywords—to target high-intent searches.

? 2. Campaign Strategy & Setup

Meta: We select campaign objectives (Awareness, Traffic, Conversions) and use Advantage+ and Dynamic Creative to optimize creative combinations.
Google: We choose appropriate formats (Search, Display, Performance Max), set SMART goals, and deploy ad extensions for higher engagement.

? 3. Ad Creative & Copy

Meta: We develop mobile-first visuals—Stories, Reels, single-image ads—with bold CTAs and test multiple formats for performance.
Google: We craft targeted, keyword-rich headlines and descriptions, and use sitelinks and callouts to improve click-through rates.

? 4. Testing & Optimization

  • A/B Split Testing: We continuously test images, headlines, CTAs, and ad copy across both platforms to identify winning combinations.

  • Budget & Bid Management:

    • Meta: Utilize auto-bidding or manual bid/cost caps to control performance.

    • Google: Leverage Smart Bidding (e.g., Performance Max) and adjust bids based on time-of-day trends.

? 5. Tracking & Analytics

  • Meta: Set up Facebook Pixel and Conversion APIs to accurately track user actions.

  • Google: Deploy conversion tracking, integrate Google Analytics 4, and implement enhanced tracking for improved accuracy.

? 6. Reporting & Insights

  • Provide regular, transparent reports covering KPIs like impressions, CTR, CPA, and ROAS.

  • Monitor campaign Quality Scores and ad relevance. We pause underperforming ads and scale up high-performing assets for impactful results.

♾️ 7. Funnel Integration & Retargeting

We use a combined funnel strategy: Meta drives top-funnel awareness, Google captures mid- to bottom-funnel intent. Retargeting campaigns re-engage website visitors, boosting conversions efficiently.

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